Bases Legales Starbucks x Milfshakes

BASES LEGALES → LEGAL TERMS AND CONDITIONS OF THE "MILFSHAKES x STARBUCKS – CHESS" ACTIVATION

1. GENERAL PROVISIONS. ORGANIZER AND COLLABORATORS

1.1. These legal terms and conditions (hereinafter, the "Legal Terms") govern the conditions of participation in the in-person activation called "MILFSHAKES x STARBUCKS – CHESS" or any other commercial name that may be communicated in the promotional materials of the campaign (hereinafter, the "Activation").

1.2. The Activation is organized by MILFSHAKES, S.L., with registered address at C/ Casimiro Mahou Bierhans, 21-3R, 28005, Madrid (Spain), Tax ID (C.I.F.) No. B56716335, and registered with the Commercial Registry of Madrid, Volume 45979, Folio 160, Entry 1, Sheet M-807934. The Organizer may be contacted via email at help@milfshakes.es or any other email officially communicated (hereinafter, "MILFSHAKES" or the "Organizer").

1.3. The Activation will be carried out in collaboration with STARBUCKS COFFEE ESPAÑA, S.L.U., with registered address at Camino de la Zarzuela, 1, 28023 Madrid, and Tax ID B83115907 (hereinafter, "Starbucks"), as a collaborating entity and owner/operator of the establishments where the Activation will take place, and with HAVAS WORLDWIDE SPAIN, S.A., with Tax ID A-78.107.505, and registered address at calle Eloy Gonzalo, 10, 28010, Madrid (hereinafter, "Havas"), as a collaborating agency and/or support entity in the production, coordination, or execution of the Activation.

1.4. MILFSHAKES, Starbucks, and Havas may be jointly referred to as the "Organizers" when involved in the coordination, execution, or operational decision-making of the Activation, without prejudice to MILFSHAKES acting as the main organizer of the promotional mechanic and the party responsible for managing the prizes under the terms set out in these Legal Terms.

1.5. Participation in the Activation implies full, express, complete, and unreserved acceptance of these Legal Terms, as well as of the instructions, guidelines, and decisions communicated by authorized Organization staff during the Activation.

1.6. The Activation will take place in person at certain Starbucks establishments in Spain, on the dates and at the locations indicated in these Legal Terms, and will at all times be subject to capacity limits, opening hours, the establishment's operational availability, security, public order, chess player availability, prize availability, and the proper running of the mechanic.

2. PURPOSE OF THE ACTIVATION

2.1. The purpose of the Activation is to promote the collaboration between MILFSHAKES and Starbucks through an in-person experience linked to chess, in which participants may qualify for certain prizes provided they meet the requirements set out in these Legal Terms and successfully pass the skill test described herein.

2.2. The Activation will generally consist of participants visiting one of the participating Starbucks establishments, making a purchase with no minimum spend, receiving an identifying participation token, joining the queue designated for the Activation, and playing a chess game against one of the chess players selected by the Organization.

2.3. Winning the prize will not depend on chance, a draw, a raffle, a lottery, a random combination, or any equivalent procedure, but exclusively on passing a test of chess skill, ability, strategy, and knowledge, consisting of winning a game against the chess player assigned by the Organization. The result of the game must be validated by the judge, runner, or person designated by the Organization, whose decision will be conclusive for purposes of the Activation.

2.4. Participation in the Activation is voluntary. Making a purchase at the establishment does not, by itself, guarantee effective participation or the winning of any prize, as participation is subject, among other factors, to the availability of tokens, capacity, opening hours, queue length, the establishment's operational capacity, the presence of chess players, prize availability, verification of requirements, and compliance with these Legal Terms.

2.5. The Organization may share promotional materials, social media posts, publications, videos, photographs, audiovisual content, or creative materials related to the Activation. Such materials will be for advertising, promotional, artistic, experiential, or brand communication purposes, and may not modify the content of these Legal Terms.

2.6. In the event of any contradiction between any commercial communication, social media post, verbal briefing, informal instruction, promotional material, or indication not expressly incorporated into these Legal Terms, the provisions of these Legal Terms shall prevail in all cases.

3. TERRITORIAL SCOPE, DATES, LOCATIONS, AND SCHEDULE

3.1. The Activation will take place exclusively at the participating Starbucks establishments located in the following cities, on the following dates, and at the following addresses:

3.2. The Activation will run at each participating establishment from 2:00 p.m. to 9:00 p.m. on the dates indicated for each city, without prejudice to the Organization's right to start, pause, interrupt, close early, extend, or end the Activation at any establishment for operational reasons, capacity limits, staff availability, chess player availability, security, the establishment's operations, token or prize availability, queue buildup, or any other justified organizational reason.

3.3. Participation will be limited to the period within the schedule indicated for each city and establishment. Once that schedule has ended, the operational limit of participants has been reached, the tokens have run out, the available prizes have run out, the queue capacity has been reached, or whenever required by reasons of security, capacity, operations, or force majeure, the Organization may close participation without this giving rise to any right to compensation, indemnity, repetition of the test, or any prize.

3.4. The Organization reserves the right to modify the schedule, the specific location within the establishment, the duration of the Activation, the queueing system, the number of games, the number of available chess players, or any other operational element where there are organizational, security, capacity, force majeure, technical incident, staff unavailability, material impossibility, or other reasons preventing or hindering the proper running of the Activation.

4. DESCRIPTION OF THE PRIZES

4.1. Main prize: personalized MILFSHAKES x Starbucks chess set

4.1.1. The main prize of the Activation will consist of an exclusive MILFSHAKES x Starbucks chess set, manufactured in Spain and fully personalized for this collaboration (hereinafter, the "Chess Set" or the "Main Prize").

4.1.2. There will be a maximum total of thirty (30) Chess Sets available for the entire Activation, distributed at a maximum rate of five (5) Chess Sets per city.

4.1.3. The Chess Set is an exclusive, limited, personalized product not necessarily available for sale to the public. Its promotional, exclusive, or personalized nature may involve minor aesthetic variations, finishes, colors, packaging, materials, or presentation compared to images, renders, prototypes, or prior communications.

4.1.4. The winner accepts the Chess Set in the condition in which it is delivered or shipped, and may not demand changes, substitutions, adaptations, additional customizations, financial compensation, or exchange for cash.

4.1.5. For tax, accounting, and/or administrative purposes, the estimated unit value of the Chess Set is provisionally set at one thousand euros (€1,000), without prejudice to this amount being adjusted to the actual production or acquisition cost ultimately verified by the Organizer. Acceptance of the prize may entail tax obligations for the winner under the terms set out in clause 10.

4.2. Additional prize and maximum prize limit per city

4.2.1. In each participating city, a maximum of five (5) Main Prizes consisting of a MILFSHAKES x Starbucks Chess Set may be awarded.

4.2.2. Once the five (5) available Chess Sets in a city have been allocated, the next participants who validly win their respective games may, up to a maximum of five (5) additional winners per city, qualify for an additional prize consisting of a voucher worth one hundred euros (€100) to spend at the MILFSHAKES store, together with any additional benefits from Starbucks that may be determined and officially communicated.

4.2.3. Accordingly, the maximum number of winners entitled to a prize per city will be ten (10): the first five (5) validly confirmed winners may receive the Chess Set, and the following five (5) may receive the MILFSHAKES voucher and, where applicable, the corresponding Starbucks benefits.

4.2.4. The MILFSHAKES voucher will be personal, non-transferable, non-cumulative, non-redeemable for cash, and non-refundable. It will be subject to the terms of use, validity period, product availability, store restrictions, and other conditions communicated by MILFSHAKES to the winner. Unless expressly stated otherwise, the voucher will not cover shipping costs, customs duties, taxes, incidental costs, or amounts exceeding its face value.

4.2.5. If the order placed by the winner exceeds the value of the voucher, the winner must pay the difference. If the order is for less than the value of the voucher, no right to a refund, remaining balance, compensation, or reimbursement will arise.

4.2.6. Any Starbucks benefits forming part of the additional prize, where applicable, will be defined and communicated by Starbucks or by the Organization. Such benefits will be subject to availability, specific conditions, usage periods, operational limitations, and restrictions specific to Starbucks, and MILFSHAKES will not be liable for the inability to use such benefits when the cause is beyond its control.

4.2.7. From the tenth (10th) validated winner in the same city onward, the Organization may decide to continue, pause, close, or end the Activation at that establishment. If it continues, subsequent games will be played without any right to a prize, unless the Organization expressly states otherwise.

4.2.8. Once the available prizes in a city have run out, no participant will have the right to claim additional prizes, financial compensation, substitute prizes, a repeat game, or participation in another city, even if they won a game after the prizes ran out or had received a participation token.

5. PARTICIPATION REQUIREMENTS

5.1. The following individuals may take part in the Activation, provided they meet all of the following requirements:

a) Be eighteen (18) years of age or older at the time of participation.

b) Have full legal capacity to participate and accept these Legal Terms.

c) Visit one of the participating Starbucks establishments in person during the date and time of the Activation.

d) Make a purchase at the participating establishment, with no minimum spend.

e) Receive a red participation token from the barista or authorized staff, provided tokens are available and operational conditions are met.

f) Join the queue designated for the Activation and follow the instructions of the Organization's staff.

g) Play the game in front of the runner, judge, or person designated to validate the result.

h) If declared a winner, provide truthful, complete, and up-to-date information for the management of the prize.

i) Accept these Legal Terms and, where applicable, sign the prize acceptance document, image release, sworn statement, and receipt.

j) Not be excluded under any of the grounds set out in these Legal Terms.

5.2. The Organization may, at any time, request that the participant or winner show their national ID card, residence permit (NIE), passport, or other equivalent official document in order to verify their identity, age, and information.

5.3. Refusal to provide identification, the inability to prove legal age, the provision of false, incomplete, or inaccurate information, or refusal to sign the documents necessary for delivery of the prize may result in the exclusion of the participant and forfeiture of the right to the prize.

5.4. Participation by minors is prohibited. If a minor takes part by concealing or misrepresenting their age, their participation will be automatically voided, with no right to a prize, compensation, or claim.

5.5. Employees, executives, representatives, and internal or external collaborators directly involved in organizing the Activation are excluded from winning a prize, as are persons who have directly participated in the design, production, execution, communication, validation, or supervision of the mechanic, unless the Organization expressly authorizes their participation outside the competition.

5.6. The Organization may limit the number of entries per person where it considers this necessary to ensure equal opportunity, smooth queue flow, compliance with capacity limits, the establishment's security, or the proper running of the Activation.

5.7. Each participant may play only one game during the Activation and may not take part more than once, unless expressly authorized by the Organization for operational reasons.

6. METHOD OF PARTICIPATION

6.1. To participate, an interested person must follow this procedure:

a) Visit the participating Starbucks establishment in the relevant city and on the relevant date.

b) Make a purchase, with no minimum spend.

c) Receive a red participation token from the barista or authorized staff, provided tokens remain available and the Activation is still open.

d) Go to the queue or area designated for the chess Activation.

e) Wait their turn following staff instructions.

f) Play a chess game against the chess player assigned by the Organization.

g) Play the game before a runner, judge, or person designated to supervise and validate the result.

h) If they win, provide the information required to validate and deliver the prize.

6.2. The red token is purely for identification and operational purposes. Its issuance does not guarantee effective participation, that a game will take place, that a prize will be won, or that a place in line is reserved, all of which remain subject to capacity, opening hours, operational capacity, chess player availability, prize availability, and the proper running of the Activation.

6.3. The red token is personal, non-transferable, and valid only for the date, city, and establishment where it was issued. The Organization may withdraw, cancel, or invalidate any token that has been transferred, sold, altered, tampered with, duplicated, forged, irregularly obtained, or used in bad faith.

6.4. The Organization may establish systems of order, queuing, turns, numbering, token control, closing of participation, operational priority, pauses, or interruptions where necessary to ensure the proper functioning of the Activation.

6.5. The participant acknowledges and accepts that waiting in line does not create any vested right to play or to win a prize if, before their turn, the Activation's schedule ends, prizes run out, operational capacity is exceeded, the queue is closed, or any organizational, technical, security, or force majeure cause arises preventing continuation. Likewise, obtaining a token or waiting in line does not grant a right to participate if the Organization detects attempts at multiple participation or fraud.

7. HOW THE CHESS TEST WORKS

7.1. The test will consist of playing a chess game against one of the chess players selected by the Organization for the relevant city.

7.2. The Organization plans to have between five (5) and eight (8) chess players per activation city, with a high level of chess skill and/or a high ELO rating. However, the Organization does not guarantee a specific number of chess players available at all times, a specific ELO rating, a specific identity, or that the same chess player will remain throughout the entire Activation.

7.3. The assignment of chess player, table, turn, piece color, format, game time, and other operational elements will be the responsibility of the Organization or the designated judge/runner. Participants may not choose their opponent, table, turn, color, or judge, nor request a repeat game, except by express decision of the Organization.

7.4. The specific rules of the game, including duration, clock system if any, piece color, winning conditions, loss on time, resignation, draws, repetition of moves, illegal moves, judge intervention, and any other technical rule, will be communicated by the Organization or by the judge/runner before or during the Activation. As a general guideline, games may be played in a fast format (blitz or similar), with a time limit per player, in order to ensure the Activation runs smoothly.

7.5. Only a participant who achieves a valid victory, expressly confirmed by the designated judge/runner, will be considered a winner. Draws, ties, or inconclusive results will under no circumstances entitle a participant to a prize, except by an express and exceptional decision of the judge/runner for organizational reasons.

7.6. The decision of the judge/runner or of the Organization regarding the result of each game will be conclusive, final, and not subject to appeal, without prejudice to any rights legally available to the participant.

7.7. In the event of an error, doubt, dispute, misunderstanding, contested move, fallen pieces, external interference, a clock incident, interruption of the game, inappropriate conduct, suspected cheating, or any unforeseen situation, the judge/runner may adopt the decision they consider most appropriate to preserve fairness, security, good faith, and the proper running of the Activation.

7.8. The Organization may void a game, have it replayed, declare it lost, declare it invalid, exclude the participant, or resolve the result in the manner it considers reasonable when there are incidents, cheating, external assistance, use of electronic devices, manipulation, bad faith, unsportsmanlike conduct, failure to follow instructions, or any circumstance that disrupts equal conditions.

7.9. The following is expressly prohibited during the game:

a) Using mobile phones, smartwatches, headphones, computers, applications, chess engines, or any other external assistance tool.

b) Receiving help, advice, signals, instructions, or assistance from third parties.

c) Recording, broadcasting, or communicating the game if doing so interferes with the mechanic or has not been authorized.

d) Tampering with pieces, the clock, the board, the table, tokens, or elements of the Activation contrary to the instructions received.

e) Arguing aggressively with the chess player, judge, staff, baristas, other participants, or customers.

f) Obstructing the normal operation of the establishment.

g) Engaging in any conduct contrary to good faith, respect, sportsmanship, or these Legal Terms.

8. WINNERS, VALIDATION, AND ORDER OF PRIZE ALLOCATION

8.1. A "provisional winner" is a person who, meeting the participation requirements, validly wins their game and is declared as such by the designated judge/runner.

8.2. The status of provisional winner does not imply the automatic, final, and irrevocable acquisition of the prize. Delivery or shipment of the prize will be conditional on subsequent verification of requirements, identity, legal age, compliance with the Legal Terms, prize availability, provision of the necessary information, and signature of the relevant documents.

8.3. In each city, prizes will be allocated in chronological order of victories validly confirmed by the judge/runner, unless the Organization determines another objective system for organizational, technical, or security reasons. The determination of the order of winners will be the sole responsibility of the Organization, based on operational and internal validation criteria.

8.4. The first five (5) provisional winners validly confirmed in each city may qualify for the Main Prize consisting of a Chess Set, provided they meet all the requirements of these Legal Terms.

8.5. Provisional winners ranked between sixth (6th) and tenth (10th) place, inclusive, in each city, may qualify for the additional prize consisting of a one-hundred-euro (€100) voucher to spend at the MILFSHAKES store and, where applicable, any Starbucks benefits that may be determined.

8.6. From the tenth (10th) validated winner in a city onward, there will be no right to a prize, even if the Organization decides to continue the Activation for experiential, promotional, content-related, entertainment, or customer-service reasons.

8.7. The Organization may declare any prize void where there are not enough winners, where winners do not meet the requirements, where their identity cannot be verified, where they do not accept the Legal Terms, where they do not sign the required documents, where they provide false information, or where any ground for exclusion applies.

8.8. In the event of renunciation, disqualification, inability to make contact, lack of documentation, refusal to accept conditions, errors in the information provided, or failure to comply with these Legal Terms, the Organization may award the prize to the next valid winner in the same city, leave it unawarded, or adopt whatever decision it considers most appropriate, without this giving rise to any right to a claim or compensation.

9. DELIVERY OF PRIZES

9.1. As a general rule, winners of the Chess Set must provide the Organization with the information necessary to arrange shipment of the prize to their home address, including, at a minimum, full name, national ID/NIE/passport number, date of birth if required, phone number, email address, full postal address, and any other information reasonably necessary.

9.2. The Chess Set will generally be delivered by shipping it to the address provided by the winner within Spanish territory, unless the Organization determines another method of delivery, within an approximate period of thirty (30) calendar days from validation of the winner.

9.3. Exceptionally, in the cities of Madrid and Barcelona, the Organization may have two (2) or three (3) Chess Sets available to make the first deliveries in physical form at the establishment itself or at the time of the Activation, for the purpose of filming, photographing, or publicizing the moment of delivery.

9.4. Physical delivery in Madrid and Barcelona will be subject to actual unit availability, content-production criteria, logistics, the order of winners, the Organization's decision, and prior signature of the relevant documents. No winner may demand immediate physical delivery of the Chess Set if the Organization decides to arrange it via later shipment instead.

9.5. Before delivery or shipment of the prize, the winner must sign a prize acceptance document, sworn statement, image-rights release, and receipt, or an equivalent document. Refusal to sign this document may result in forfeiture of the right to the prize.

9.6. The Organization will not be liable for errors, delays, losses, returns, inability to deliver, or incidents arising from incorrect, incomplete, outdated, or false information provided by the winner.

9.7. If a shipment is returned, cannot be delivered, or the winner fails to respond to delivery attempts by the carrier or to communications from the Organization, MILFSHAKES may make a new delivery attempt or make the prize available to the winner in whatever manner it deems reasonable. If, after a period of one (1) week from the end of the Activation's games, the winner has not provided a valid solution, could not be contacted, has not provided the necessary information or documentation, or has not formally accepted the prize, it may be deemed forfeited or unawarded, with no right to compensation, indemnity, or any alternative prize arising as a result.

9.8. Delivery will be deemed to have taken place when the prize is physically handed to the winner, made available to them, handed over to the carrier, or sent to the address provided, as applicable.

9.9. MILFSHAKES will not be liable for delays, damage, losses, theft, deterioration, logistical incidents, strikes, holds, delivery errors, inability to deliver, or any other circumstance attributable to the carrier, third-party providers, or causes beyond its control, except in cases of willful misconduct or gross negligence directly attributable to MILFSHAKES.

9.10. The prize is personal and non-transferable. It may not be exchanged for cash, another prize, credit, alternative products, or financial compensation, except by express, exceptional, and discretionary decision of the Organization where logistical, technical, legal, or force majeure causes prevent its delivery.

9.11. In the event of a material, unforeseen, or justified impossibility of delivering the Chess Set, the Organization may replace it with another prize of similar characteristics or equivalent value, or adopt a reasonable solution in light of the circumstances, with no right to any additional compensation arising as a result.

10. TAXATION OF PRIZES

10.1. The prizes covered by the Activation will be subject, where applicable, to the tax rules in force at any given time.

10.2. Winning the prize may be considered a capital gain in kind for the winner, and its acceptance may therefore entail personal tax obligations under Personal Income Tax (IRPF) or any other applicable tax.

10.3. MILFSHAKES will bear any withholding payment on account legally required as a result of delivering the prize, without prejudice to any other tax obligations applicable to the winner.

10.4. If, due to the value or nature of the prize, it becomes necessary to comply with any tax, administrative, or documentary obligation, the winner must provide MILFSHAKES with the information and documentation reasonably necessary for that purpose, including, where applicable, a copy of their national ID/NIE/passport, tax address, and any other information required.

10.5. Delivery of the prize may be made conditional on compliance with such obligations where legally required. The winner's refusal to provide the necessary information or documentation may result in forfeiture of the right to the prize, with no right to compensation or indemnity arising as a result.

10.6. The winner acknowledges having been informed of the possible tax implications arising from acceptance of the prize and releases MILFSHAKES from any liability arising from the winner's failure to meet their personal tax obligations.

11. CODE OF CONDUCT DURING THE ACTIVATION

11.1. Participants must at all times behave respectfully, politely, and appropriately toward other participants, customers, chess players, baristas, establishment staff, staff of MILFSHAKES, Starbucks, and Havas, runners, judges, the production team, security, and any other person present.

11.2. Aggressive, violent, intimidating, discriminatory, offensive, insulting, threatening, abusive conduct, or conduct contrary to good faith, whether verbal or physical, is prohibited.

11.3. Participants must follow the instructions of the establishment's and the Organization's staff, including instructions regarding the queue, turns, capacity, security, movement, staying in certain areas, use of devices, recordings, hygiene, order, and consumption.

11.4. The Organization may exclude from the Activation, withdraw the token from, void the game of, cancel the prize of, or remove from the establishment any participant who:

a) Breaches these Legal Terms.

b) Fails to follow staff instructions.

c) Disrupts the order of the queue or of the establishment.

d) Cheats or receives outside help.

e) Uses prohibited devices during the game.

f) Shows signs of intoxication from alcohol or other substances.

g) Endangers the safety, image, reputation, or proper running of the Activation.

h) Disturbs, harasses, improperly records, or interferes with other participants, customers, or staff.

i) Provides false information or impersonates another person.

j) Attempts to sell, transfer, duplicate, tamper with, or forge tokens.

11.5. Exclusion for any of the above reasons will not give rise to any right to a refund, compensation, indemnity, new participation, repeat game, or prize.

11.6. The Organization may claim damages from participants for serious breaches, material damage, reputational harm, unauthorized leaks, assaults, disruptions of public order, or any other unlawful conduct or conduct contrary to these Legal Terms.

12. IMAGE RIGHTS AND AUDIOVISUAL CONTENT

12.1. Photographs, audiovisual recordings, voice recordings, broadcasts, videos for social media, promotional materials, interviews, behind-the-scenes content, posts, and other communication materials may be produced as part of the Activation, in which participants, winners, chess players, Organization staff, or attendees may appear.

12.2. Participation in the Activation implies express, free-of-charge authorization, with no territorial limitation and for the maximum period permitted by law, in favor of MILFSHAKES, Starbucks, Havas, and their respective collaborators, agencies, production companies, media, suppliers, and official channels, to capture, fix, reproduce, distribute, publicly communicate, transform, edit, adapt, dub, subtitle, publish, disseminate, and make available to the public the image, voice, name, username, testimonial, and appearance of the participant or winner in the context of the Activation, including its use in future campaigns, even where these are not directly related in time to the Activation.

12.3. This authorization will cover, among others, use on:

a) Official social media channels of MILFSHAKES, Starbucks, Havas, and collaborators.

b) Corporate websites.

c) Advertising and promotional campaigns.

d) Audiovisual, graphic, or digital materials.

e) Press releases, media outlets, and editorial publications.

f) Recaps, aftermovies, reels, stories, TikTok, Instagram, YouTube, Twitch, or other platforms.

g) Internal or external communications related to the Activation.

h) Commercial or presentation materials about the collaboration.

12.4. This authorization is granted free of charge, and the participant or winner will not be entitled to remuneration, consideration, prior review, final approval, financial compensation, or a share in any revenue derived from the use of such content.

12.5. The Organization may edit, adapt, or excerpt the content captured, provided this remains within the context of the Activation and does not unlawfully infringe the dignity, honor, privacy, or image rights of the participants.

12.6. Acceptance of the capture and use of one's image may be an essential requirement for participating in certain areas of the Activation, particularly those intended for filming, physical delivery of the prize, announcement of winners, or generation of audiovisual content. Refusal to be filmed may prevent participation in those areas, filmed physical delivery, or appearance as a winner in promotional content, without prejudice to any rights legally available to the participant.

12.7. In Madrid and Barcelona, winners who receive the Chess Set in person during the Activation expressly agree that this moment may be filmed, photographed, and disseminated for advertising, promotional, informational, or collaboration-communication purposes.

12.8. Participants agree not to capture, publish, or disseminate images of third parties in a way that infringes their privacy, honor, image rights, data-protection rights, or any other applicable regulation.

13. PERSONAL DATA PROTECTION

13.1. In compliance with Regulation (EU) 2016/679 (the General Data Protection Regulation), Organic Law 3/2018 on the Protection of Personal Data and the guarantee of digital rights, and other applicable data-protection regulations, participants are informed that the personal data provided or generated in connection with the Activation will be processed in accordance with this clause.

13.2. The data controller will be:

Controller: MILFSHAKES, S.L.

Tax ID (CIF): B56716335

Registered address: C/ Casimiro Mahou Bierhans, 21-3R, 28005 Madrid

Contact email: help@milfshakes.es

13.3. Depending on the specific management of the Activation, Starbucks, Havas, agencies, production companies, logistics providers, carriers, tax advisors, technology providers, or other necessary third parties may act as collaborators, data processors, independent controllers, or data recipients, as appropriate to their specific role.

13.4. Personal data may be processed for the following purposes:

a) Managing participation in the Activation.

b) Verifying compliance with participation requirements.

c) Tracking tokens, turns, games, winners, and prizes.

d) Verifying the identity and legal age of winners.

e) Arranging physical delivery or shipment of prizes.

f) Contacting winners.

g) Handling incidents, claims, or inquiries.

h) Complying with legal, tax, administrative, or accounting obligations.

i) Managing the assignment of image rights and audiovisual content.

j) Publicizing the Activation, the experience, and winner status, where applicable.

k) Protecting the security, proper functioning, and rights of the Organization.

13.5. The data processed may include, among others:

a) Full name.

b) National ID, NIE, passport, or other identification document.

c) Date of birth or confirmation of legal age.

d) Postal address.

e) Phone number.

f) Email address.

g) Signature.

h) Image, voice, username, or social media identifiers.

i) City of participation.

j) Game result.

k) Prize awarded.

l) Tax or delivery information required.

m) Any other data necessary for the proper management of the Activation.

13.6. The legal basis for processing will be, as applicable, the participant's consent, the performance of the relationship arising from participation in the Activation, compliance with legal obligations, the Organization's legitimate interest in managing the Activation, preventing fraud, protecting its rights and publicizing the promotional campaign, as well as express authorization for the use of image where necessary.

13.7. Data will be retained for as long as necessary to manage the Activation, prizes, incidents, and applicable legal, tax, or administrative obligations. Audiovisual content published on social media, websites, campaigns, promotional materials, or media outlets may be retained for the maximum period permitted by law, without prejudice to the rights available to the data subject.

13.8. Data may be disclosed to Starbucks, Havas, agencies, production companies, carriers, service providers, advisors, public administrations, authorities, courts, tribunals, or third parties when necessary to manage the Activation, deliver prizes, comply with legal obligations, or defend rights.

13.9. Participants may exercise their rights of access, rectification, erasure, objection, restriction of processing, portability, and, where applicable, withdrawal of consent, by writing to MILFSHAKES at the email address indicated in these Legal Terms, providing proof of their identity.

13.10. Refusal to provide the data necessary to participate, verify identity, manage the prize, arrange shipment, comply with tax obligations, or document acceptance may prevent participation or delivery of the prize.

14. INTELLECTUAL PROPERTY, INDUSTRIAL PROPERTY, AND DISTINCTIVE SIGNS

14.1. All intellectual and industrial property rights related to the Activation, including trademarks, trade names, logos, designs, creative materials, audiovisual content, photographs, videos, texts, mechanics, promotional materials, personalized products, boards, chess pieces, claims, graphic designs, and other assets, belong to MILFSHAKES, Starbucks, Havas, or to the third parties who have authorized their use.

14.2. Participation in the Activation does not grant participants any right whatsoever over the trademarks, logos, content, designs, materials, products, works, communications, or assets of MILFSHAKES, Starbucks, Havas, or third parties.

14.3. Reproduction, distribution, public communication, transformation, commercial exploitation, registration, modification, or unauthorized use of any intellectual or industrial property asset related to the Activation, without the prior written authorization of its owner, is prohibited.

14.4. The winner of the Chess Set will receive only physical ownership of the object delivered, and will not acquire any intellectual property, industrial property, commercial exploitation, reproduction, transformation, or public communication rights over the design, creative concept, customization, collaboration, trademarks, or artistic elements incorporated into it.

14.5. Participants who create their own content related to the Activation and publish it on social media warrant that such content does not infringe third-party rights, image rights, privacy, honor, intellectual property, advertising regulations, or any other applicable regulation.

14.6. When a participant tags MILFSHAKES, Starbucks, or Havas, or uses the official hashtags of the Activation, they authorize the Organizers to republish, share, or disseminate such content on their official channels, always within the context of the Activation and for promotional, informational, or brand-communication purposes.

15. LIABILITY AND LIMITATION

15.1. The participant acknowledges that their participation in the Activation is undertaken at their own risk, assuming the risks inherent in their presence at the establishment and in their interaction with other participants and elements of the Activation.

15.2. Participants must act with due care, prudence, respect, and attention to the instructions of the Organization's and the establishment's staff.

15.3. The Organization will not be liable for:

a) The inability to participate due to capacity limits, opening hours, queue closure, lack of tokens, lack of operational availability, or exhaustion of prizes.

b) The loss, theft, damage, or misplacement of participants' personal belongings.

c) Delays, interruptions, cancellations, modifications, or suspensions due to organizational, technical, security, or force majeure causes.

d) Incidents attributable to third-party providers, carriers, platforms, social media, technology services, or external staff.

e) Damage, loss, or delays during shipment of the prize, except in cases of willful misconduct or gross negligence directly attributable to MILFSHAKES.

f) Errors in the information provided by participants or winners.

g) Disputes, claims, or conflicts arising from results not validated by the judge.

h) Subjective expectations regarding the difficulty of the game, the chess player's level, duration, the queue, the experience, or the prize.

i) Any indirect harm, loss of profit, moral damage, reputational damage, loss of opportunity, or unmet expectation arising from participation.

j) The inability to enjoy Starbucks benefits for reasons beyond MILFSHAKES' control.

15.4. In any event, MILFSHAKES' liability to any participant will be limited, to the maximum extent permitted by law, to the value of the prize actually won by that participant, if any, and only where there is direct, proven liability attributable to MILFSHAKES.

15.5. Nothing in these Legal Terms shall limit liability that cannot be excluded under applicable law, including cases of willful misconduct, gross negligence, or damages that cannot legally be excluded.

15.6. In the event of an error, misunderstanding, incident, dispute, conflict of interpretation, or unforeseen situation related to the Activation, the decision adopted by the Organization will be conclusive and final for the proper running of the Activation, without prejudice to the rights legally available to participants.

16. POWERS OF THE ORGANIZATION

16.1. The Organization reserves the right, at its sole discretion and without assuming any liability beyond that legally required, to:

a) Interpret these Legal Terms.

b) Resolve any unforeseen incident.

c) Appoint, replace, or change chess players, judges, runners, or support staff.

d) Modify the layout of tables, turns, queues, or participation areas.

e) Suspend, pause, cancel, modify, or end the Activation in a city or establishment.

f) Close the queue before the scheduled time if it is not possible to attend to more participants.

g) Deny participation to persons who fail to meet the requirements.

h) Exclude participants for fraud, bad faith, inappropriate conduct, or non-compliance.

i) Void games or results where irregularities exist.

j) Leave prizes unawarded where there are no valid winners.

k) Replace prizes where justified causes exist.

l) Adopt measures relating to security, order, hygiene, capacity, or protection of the experience.

16.2. The Organization may modify, postpone, cancel, or suspend the Activation, in whole or in part, for justified reasons, including, without limitation, force majeure, technical incidents, unavailability of the venue, staff unavailability, regulatory changes, security issues, disturbances of public order, capacity restrictions, weather conditions affecting operations, logistical incidents, illness or unavailability of chess players, lack of stock, strikes, transport restrictions, or any circumstance preventing or hindering its proper running. The Organization may limit the duration of games, interrupt them, or bring them to an end for operational reasons, with no right to a repeat game or compensation arising as a result, unless the judge decides otherwise.

16.3. Any material modification will be communicated, where possible, through the available channels, including social media, the website, communication at the establishment, the Organization's staff, or any other reasonable means.

16.4. Modification, suspension, cancellation, or early closure of the Activation for justified reasons will not give rise to any right to compensation, indemnity, prize, refund, repeat game, or alternative participation, except where required by applicable law.

17. FRAUD, BAD FAITH, AND DISQUALIFICATION

17.1. The Organization may exclude from the Activation and void any participation or prize where it detects or has reasonable grounds to suspect fraud, cheating, manipulation, unsportsmanlike conduct, external assistance, use of chess engines, identity theft, forgery of tokens, false information, irregular duplication, sale of turns, abuse of the system, or any other action contrary to good faith.

17.2. The Organization may request information, documentation, or further verification where there are reasonable doubts about the identity, age, conduct, result, compliance with requirements, or legitimacy of the participation.

17.3. Refusal to cooperate with such checks may result in the exclusion of the participant and forfeiture of the right to the prize.

17.4. The disqualification of a participant will not give rise to any right to compensation, indemnity, substitution, repeat game, or claim to a prize.

18. DOCUMENTATION TO BE SIGNED BY WINNERS

18.1. Every winner must sign a prize acceptance document, sworn statement, and receipt, in the format provided by MILFSHAKES or by the Organization.

18.2. Said document may include, among other items:

a) Full name of the winner.

b) National ID/NIE/passport number.

c) Shipping address.

d) Phone number and email address.

e) City and date of participation.

f) Prize won.

g) Statement confirming legal age.

h) Statement confirming compliance with the Legal Terms.

i) Express acceptance of the prize.

j) Acceptance of delivery or shipping conditions.

k) Assignment of image, voice, and name rights.

l) Authorization to publish winner status.

m) Tax declarations where applicable.

n) Confirmation of receipt when the prize is delivered in person.

o) Signature of the winner.

18.3. Signing the document will be a necessary condition for physical delivery or shipment of the prize. Refusal to sign it will constitute a waiver of the prize, unless the Organization decides otherwise for justified reasons.

19. CONFIDENTIALITY AND COMMUNICATION OF THE EXPERIENCE

19.1. The Organization may ask participants or winners not to disclose certain operational details, internal instructions, incidents, judges' decisions, content production matters, or non-public information about the Activation until the Organizers have published the corresponding official communication.

19.2. Participants may share their experience on social media provided they do so respectfully, lawfully, truthfully, and without infringing third-party rights, the establishment's rules, confidentiality, other people's image rights, intellectual property, or reasonable instructions from the Organization.

19.3. The Organization may request the removal of content that infringes third-party rights, contains false information, is offensive, discloses confidential information, jeopardizes the security of the Activation, or breaches these Legal Terms.

20. ACCEPTANCE OF THE LEGAL TERMS

20.1. Participation in the Activation implies full, express, and unreserved acceptance of these Legal Terms, as well as of the instructions communicated by the Organization during its course.

20.2. Failure to comply with any of the conditions set out in these Legal Terms may result in the immediate exclusion of the participant, voiding of the game, and, where applicable, forfeiture of the right to the prize, without prejudice to any legal action that may be available.

20.3. If any clause of these Legal Terms is declared null, invalid, or ineffective, this will affect only the clause or part concerned, and the remaining provisions will remain in force.

21. APPLICABLE LAW AND JURISDICTION

21.1. These Legal Terms are governed by Spanish law.

21.2. For the resolution of any dispute arising from the interpretation, performance, or execution of these Legal Terms, the parties submit to the Courts and Tribunals of the city of Madrid, expressly waiving any other jurisdiction to which they might otherwise be entitled, unless applicable law mandatorily establishes a different jurisdiction.

Madrid, June 22, 2026